Marketing Tips

You can use the feedback provided by these residents to help guide your planning for:

  • Technology and communication preferences
  • Customer service expectations
  • Shopping habits
  • Leasing and marketing
  • Brand development
  • Revenue management
  • Resident retention
  • And much more

That said, please consider the findings in this study to be a supplement to your own information and
research. You know your residents better than anyone … please do your own homework to help you
determine your most effective course of action in each of these areas of your business.