You can use the feedback provided by these residents to help guide your planning for:

• Technology and communication preferences
• Customer service expectations
• Shopping habits
• Leasing and marketing
• Brand development
• Revenue management
• Resident retention
• And much more

That said, please consider the findings in this study to be a supplement to your own information and
research. You know your residents better than anyone … please do your own homework to help you
determine your most effective course of action in each of these areas of your business.