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The most comprehensive analysis ever conducted in the industry on the impact of technology and social media on marketing and operations. Feedback from thousands of residents from twenty diverse management companies plus industry insider input can help you make more informed decisions regarding how to best allocate resources to have the greatest impact on your portfolio’s bottom line performance.
With more sources and resources than ever available to prospective renters and current residents, we hope this study’s findings provide insights into how you should be allocating limited time and resources to reach and serve your target audience. The data in this study can help you set current and future priorities. Should you invest more in your website? In a resident portal? In the latest social networks? This information can help you determine the role that websites, email marketing, resident portals, social media, review sites and much more should play in the leasing process, in communication and service delivery with residents, and in retention efforts.