The data in this study can help you set current and future priorities. Should you invest more in your website? In a resident portal? In the latest social networks? This information can help you determine the role that websites, email marketing, resident portals, social media, review sites and much more should play in the leasing process, in communication and service delivery with residents, and in retention efforts.

To assist us, we recruited a number of industry leaders. Like who, you ask?